April 2003 Newsletter

Total Immersion

For Immediate Release: March 10, 2003

Total Immersion will conduct a weekend freestyle workshop April 26-27 at Ithaca High School. The workshop will be directed by Total Immersion founder and Head Coach, Terry Laughlin.

New Paltz, NY-based Total Immersion specializes in teaching "fishlike" swimming to improvement-minded adults at weekend workshops all over the U.S. and internationally.

"It doesn't matter if the swimmer is age 13 or 63 or 93-whether they've never swum before or they've swum their way to the Olympics. What we teach-and the special way in which we teach it-can turn anyone into a swimmer or make them a better swimmer than they are now," Laughlin says.

Total Immersion is the only swim-improvement program in the world that teaches a unique style called "Fishlike" swimming. "While swimming is the closest thing to a perfect exercise you can name, very few people ever enjoy that experience completely, finding themselves fighting to stay afloat, struggling for air, or feeling exhausted after just a lap or two," Laughlin explains. "You sense it will take years to learn to swim well enough for it to be truly pleasurable. But it needn't take that long."

The key to better swimming is understanding that each time we enter the water, we bring with us habits and instincts that serve us well on land, but in the water lead to inefficiency and exhaustion. That's Human Swimming where the emphasis is on muscling your way through the water. In Fishlike Swimming, the focus is on learning to slip through the water rather than trying to overpower it. The secret is working with the water, not against it-learning to swim with grace, economy, balance, and flow.

For information on this or any Total Immersion workshop, call 800-609-7946 or visit www.totalimmersion.net

BACKGROUND ON TOTAL IMMERSION:
TOTAL IMMERSION: WHO WE ARE AND WHAT WE DO

Total Immersion (TI) is the world's leading source of hands-on swim instruction, teaching more improvement-minded swimmers than all other swim clinics combined. At TI we believe that the joy of swimming well is not a gift reserved for a talented few but something attainable by everyone. Our mission is to bring that gift to as many people as possible. We do this through books, videos, and free online services at www.totalimmersion.net and at weekend workshops, where "average" swimmers not only improve their swimming efficiency by an average of 20 percent in just a few hours; they also gain the skills and knowledge for a lifetime of satisfying swimming.

TI instructors are the world's most respected and experienced teaching professionals. They are led by Terry Laughlin, recognized worldwide for revolutionizing the art of teaching and practicing "Fishlike" swimming. Our 100+ associate instructors worldwide have been chosen for their extraordinary teaching skills and manner, and all receive exhaustive and ongoing training in teaching fast, efficient, effortless swimming. Here is what makes TI unique and special:

  1. Our approach is unique in that we teach the qualities of excellent swimming as well as the mechanics. Swimmers come to our workshops with the goal of swimming faster. They leave knowing it's far more important-and more satisfying-to swim with the qualities of grace, flow, economy, relaxation, and ease. They learn that speed will surely follow if they first master fluency.
  2. It's clear we're not just teaching swimming, we're creating transformation. TI, alone among all swimming-improvement programs, teaches swimming as a practice or discipline -- in the same holistic spirit as the practice of yoga or meditation or tai chi. We help students increase the mind-body connection by focusing on the quality of their movements. This, in turn, leads to greater self-awareness, and a sense of self-mastery that flows into other areas of life. Our clients repeatedly tell us they've achieved untold health benefits-both mental and physical-as a result of swimming the TI way.
  3. We teach swimming as an art to be practiced with the same refined, studied precision and exactness employed in martial arts. Our teachers conduct themselves far more like martial arts teachers than like conventional swim coaches, and our students welcome and even thrive on the attention to detail that we encourage and that they discover they can achieve.

What we do is more transformational than any previous method of swim coaching or instruction. Is it something your readers would love to know more about? If you'd like to see for yourself what all the excitement is about, we teach weekend workshops throughout the year in all parts of the country. Come swim some laps with us. We guarantee you'll want to write about your experience and we guarantee you too will be swimming better than you ever dreamed possible.

Happy laps!
Terry Laughlin








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